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It really is a consumer issue worthy of our attention." said Margot Gilman, money editor for Consumer Reports.
Dating websites provide fertile hunting ground, but if you think someone has potential, don't dally, sound them out over a couple of emails or text messages and then meet as soon as possible, just for coffee. Something I learned fairly quickly is that it's not always a good idea to date people with exactly the same interests.
Even the dud dates resulted in funny anecdotes my friends relished.
Of course, like dating in real life, it's not without its pitfalls - the main one being the inability to test chemistry.
In fact, when compared to other consumer products, like cars, computers and credit cards, online dating services received the lowest satisfaction scores Consumer Reports had ever seen, Gilman said.
"Unlike shopping for a bank or a refrigerator, in the case of online dating, the refrigerator has to like you back," Gilman said.