RIM soon began to introduce Black Berry devices aimed towards the consumer market as well, beginning with the Black Berry Pearl 8100—the first Black Berry phone to include multimedia features such as a camera.
The introduction of the Pearl series was highly successful, as was the subsequent Curve 8300 series and Bold 9000.
In 1994, RIM introduced the first Mobitex mobile point-of-sale terminal.
In the same year, RIM received the Emmy Award for Technical Innovation and the KPMG High Technology Award.
The initial launch date was seen in retrospect as too ambitious, and hurt the company's credibility at a time when its existing aging products steadily lost market share.
On September 27, 2010, RIM announced the long-rumoured Black Berry Play Book tablet, the first product running on the new QNX platform known as Black Berry Tablet OS. The Play Book was criticized for being rushed to market in an incomplete state and sold poorly.
In June 2014, CNN released an article citing Black Berry as one of six endangered US-Canadian brands.
Following numerous attempts to upgrade their existing Java platform, the company made numerous acquisitions to help it create a new, more powerful Black Berry platform, centered around its recently acquired real-time operating system QNX.
The primary competitors of the Black Berry are smartphones running Android and the Apple i Phone, with Microsoft's Windows Phone platform emerging as a more recent competitor.As the i Phone and Google Android accelerated growth in the United States, the Black Berry began to turn to other smartphone platforms.Nonetheless, the Black Berry line as a whole continued to enjoy success, spurred on by strong international growth.Black Berry was founded in 1984 as Research In Motion by Mike Lazaridis and Douglas Fregin. His initial strategy was to subcontract manufacturing to Foxconn, and to focus on software technology. Currently, his strategy includes forming licensing partnerships with device manufacturers such as TCL Communication, and unifying Black Berry's software portfolio. In 1988, RIM became the first wireless data technology developer in North America and the first company outside Scandinavia to develop connectivity products for Mobitex wireless packet-switched data communications networks.In 1992, Lazaridis hired Jim Balsillie, and Lazaridis and Balsillie served as co-CEOs until January 22, 2012. In 1990, RIM introduced the Digi Sync Film Key Kode Reader.