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Recently, the folks over at Sparkology looked at the men on the site to figure out which of them had the most inbound messages from women.Then, they broke it down by the colleges they graduated from.Many of the men already on the site studied law, medicine or business.The business model might seem discriminatory, but Alex Furmansky, the founder of the site, stands behind his site that he says is successfully making matches.University of Michigan, Emory, Boston College and Harvard rounded out the top 5, while UCLA was the highest ranked West Coast university.The Spark of Genius Series highlights a unique feature of startups and is made possible by Microsoft Biz Spark.Before launching, Sparkology held focus groups to ask young professionals what's wrong with the current online dating sphere and also asked what users want from a dating site.Furmansky discovered that people wanted to have find quality dating matches who were highly educated, motivated and active.
After all, if one is paying to say hello, they’ll have to come up with something far more original.If you haven’t heard of Sparkology even though your phone currently contains Tinder, Hinge and Happn, it’s because it’s far more exclusive than all those other apps.Much like their newly launched competitor The League, Sparkology is an invite-only dating website for young professionals in New York."But Sparkology's pool of men is like day and night compared to " Sparkology is supported by an under 0,000 seed fund.The site has 10 employees, including four concierges, who give dating advice and help guys plan dates. The site doesn't cater to gays and lesbians, but Furmansky says the site will in the future as his company grows.